San Diego International Airport: Planning the future of Terminal 1 at SAN

San Diego International Airport in the US launched a campaign to improve community relations and convince the public that replacing Terminal One was worth the time and money.

Campaign details

Advertiser: San Diego International AirportAgency: Porter Novelli

Assignment

San Diego International Airport (Airport) is a gateway to one of the most beautiful cities in the U.S. This convenient downtown airport is routinely ranked one of the best in the nation in terms of passenger satisfaction. Yet, the airport has been one of San Diego's most highly debated issues for more than 50 years. Due to its bay-front location and its constrained footprint on 661 acres, the airport has no room for a second runway to meet increased passenger demand. In 2006, voters rejected a controversial...

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