Samsung Pioneers was created to address gender equality in the tech industry, giving the brand a leadership role on an issue critical to its own success. From launching a research initiative that revealed startling stats on gender bias, to harnessing some of the most influential and inspirational women in tech, the platform became a single, unified voice to champion and empower women, bring brands, industry, and non-profits together, and share the advice, guidance and advocacy necessary to bring about the change we all longed to see.
Objectives
Samsung set out to lead by example. In the fast-moving and...