Sainsbury's: Signsbury's

Sainsbury's, a supermarket brand, engaged both customers and colleagues by creating the UK's first signing supermarket and changed its logo to 'Signsbury's'.

In Brief

This campaigns delivered over 350 pieces of coverage. There were 20 pieces in the major national print and online titles including METRO, Daily Mail (three times), The Times, the I Paper, The Independent and BBC News Online.

The story delivered 3 billion Opportunities to See. Post-campaign analysis demonstrated that we reached 79% of the UK adult population 6.3 times over the course of the activity

Sainsbury's communications awareness amongst the population as a whole spiked to 27% (from 22% the week before) as a result of our work. During the week of the activity, Sainsbury's Growth Differential (the...

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