Saga Prefecture: Midnight temptation anime

Saga Prefecture, a prefecture in the south of Japan, used animated videos to encourage tourists to visit the prefecture to try the local delicacies.

Overview

Challenge to get attention to Saga's local specialties on social media and boost sales of them, under COVID-19

Saga Prefecture is located in the north west of Kyushu Island, Japan. There are many delicious local specialties in Saga prefecture, such as Takezaki Oyster and Saga Beef and Yobuko Squid. However, under COVID- 19 situation, the number of tourists visiting Saga prefecture has decreased. Therefore, sales of Saga's local specialties has declined.

We challenged to draw attention to Saga's local prefectures on social media and get non-local people to purchase them online. In order to get attention on social media,...

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