Safaricom PLC: Fuliza

Safaricom, a mobile network operator, created an overdraft service in Kenya to help customers complete transactions when they have insufficient funds in their account.

Campaign Description

  • Fuliza na M-PESA is an overdraft service that was developed by Safaricom in partnership with bank partners Kenya Commercial Bank (KCB) and Commercial Bank Of Africa (CBA) to enable M-PESA customers to complete their transaction when they have insufficient funds in their M-PESA account.
  • Fuliza is a Swahili word meaning 'continuously flowing and is basically an overdraft service launched in January 2019.
  • Before its launch, Millions of M-PESA transactions were canceled everyday at the point of payment due to insufficient funds in customers M-PESA wallets
  • The purpose of Fuliza is to transform the lives of customers...

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