Campaign details
Brand: RYOT (A Verizon Media Company) Agency: Rogers & Cowan
Brief description of the assignment
EARTH is an animated music video created by RYOT Studios and Lil Dicky in partnership with an array of talent designed to deliver a social message using advanced motion capture technology. The creative vision for this project was to convey the message and urgency of climate change through a visually compelling film. EARTHhas over two dozen of the most influential, award-winning artists featured on the song in which they represent an animal or aspect of Earth. By...