Roche: FutureProofing Healthcare – The Personalised Health Index

Roche, a pharmaceutical company, launched an initiative throughout Europe to cultivate an informed dialogue about the future of healthcare and ensure equal access to healthcare for all.

Summary

Everyone should have equal access to healthcare. Meaningful conversations and sharing best practice will help to achieve this. As a pioneer in healthcare, Roche has long been committed to improving lives and playing a leading role in dialogue around healthcare system reform. APCO Worldwide (APCO) was appointed by Roche to create FutureProofing Healthcare, an interactive tool showcasing insights and data on healthcare systems across Europe. Users can make their own comparisons and it is the basis for Roche convening high-level stakeholder events with patients, healthcare providers, policymakers and politicians to address healthcare challenges across the region.

Four indices have...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands