Reckitt Benckiser: RB & lions health innovation hack

Reckitt Benckiser, the consumer goods company, used a 24-hour hackathon to fuel PR and social media, in order to raise the profile of its research and development (R&D) programme.

Campaign details

Advertiser: Reckitt BenckiserBrand: Reckitt BenckiserAgency: Virgo HealthCountry: Global

An extraordinary challenge from RB's global R&D team

Research and development (R&D) at RB is truly unique. But not enough people know about it. So they set the Virgo Health team a challenge.

"We want more people to know about our commitment to developing safe, science based, consumer preferred innovations that help consumers lead healthier lives and have happier homes. And because we're proud to be different, we want to tell them about our unique, collaborative global team. We d like to keep...

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