Pure Earth highlights global impact of pollution to public health problems and economics

Pure Earth, a not-for-profit organization, raised awareness of the Lancet Commission on Pollution and Health through a global, multi-channel campaign.

Campaign details

Brand: Pure EarthAgency: TogoRun

Objective

Elevate awareness of pollution not only as a public health problem but also an economic issue by quantifying the cost of pollution, and the cost of inaction against pollution, measured in lives, money and lost opportunity for sustainable development.

Background

Pure Earth is an international non-profit organization dedicated to solving pollution problems in low- and middle-income countries, where human health is at risk. Since the organization was founded in 1999, Pure Earth has completed 80 environmental remediation projects in 20 countries, improving the lives of millions of people, especially children,...

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