Pond's: Googly woogly wooksh

Pond, a skincare product brand, launched a campaign in India to make Pond's cold cream the preferred choice during winter and revive the nostalgia for its classic Googly Woogly Wooksh.

Googly Woogly Wooksh has long been a part of popular culture, especially the 90s generation. Almost every Indian has a story to tell about the customary "Pond's ki dibiyaan", its classic cheek pull moment and the timeless melody. Pond's wanted to bring back the concept of winter care and with it, its iconic 'Googly Woogly Wooksh' jingle. A fresh hint of nostalgia with old fuzzy feeling. This time, however, beyond the brand film, Pond's wanted to extend the story to its audience, capturing them reconnect over a Pond's moment of touch.

Objective

  • Make Pond's Cold Cream the...

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