Polish Railway Lines: First Sticker That Saved People’s Lives

Polish Railway Lines, a rail-road company, launched a social educational campaign Safe Rail-road Level Crossing to increase drivers' awareness of safety in Poland.

Every year, ca. 200 accidents and collisions happen on the Polish rail-road level crossings, leading to dozens of deaths. 99% of these incidents are a result of the drivers' recklessness and their non-compliance with the rules. Therefore, state- owned Polish Railway Lines launched a social educational campaign: "Safe railroad level crossing" aimed at increasing the drivers' awareness. Campaign was focused on shortening the reaction time of emergency services by using an innovative solution of Yellow Sticker and educating the right behaviours widely in the Polish society thru Ambassadors of Safety.

The most important outcome of the...

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