Summary
Plenty of Fish is a brand that's historically been unlucky in love. As the biggest global dating site, POF often finds itself as the pariah; the brand associated with any and all horrific dating stories in the media. When Tin Man was recruited in 2018, 86% of the coverage around POF was negative.
Tin Man was brought on board to deliver perception change and improve sentiment - and has spent the last 18 months making serious headway.
However, 2020 was a pivotal year which saw POF go from 'always the bridesmaid, never the bride' to full on Royal...