PlayStation: TfL x PlayStation 5 – London Underground takeover to launch PlayStation 5

PlayStation, a video game brand, partnered with Transport for London, a local government body, to drive mass consumer awareness of the UK launch of the PlayStation 5.

In a Nutshell...

PlayStation UK partnered with Transport for London for a hero execution that drove mass consumer awareness for the UK launch of the PlayStation 5.

A genuine cultural cut-through moment was created by taking the world-renowned London Underground sign and pairing it with PlayStation's own brand iconography: the four shapes - triangle, circle, cross and square.

The dramatic images captured the importance of the launch and grabbed media and consumer attention.

The image reveal generated 84 pieces of coverage and over 986 m media impressions; over 106 mimpressions on Twitter within 24...

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