Philips: Work The Beat

Philips, a multinational conglomerate, launched a virtual challenge during the COVID-19 pandemic that encouraged people in Egypt, Kenya and South Africa to work their heartbeats and keep active.

In response to COVID-19, Philips transitioned its annual Back to Rhythm campaign, which educates the public on cardiac-health, CPR and automated external defibrillators (AED) resuscitation, into a virtual challenge renamed #WorktheBeat, encouraging residents in Egypt, Kenya and South Africa to work their heartbeats by getting active, and adapting heart-healthy habits, while empowering them to save a life in the event of a Sudden Cardiac Arrest (SCA).

The campaign saw 11 AEDs pledged to local NGO's that work in emergency care, while over 2.3 million people viewed educational CPR content to empower them to save a life....

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