Paytm: Leading India's financial revolution

Mobile payments company Paytm used a PR strategy to build its reputation and grow its business in India.

Campaign details

Advertiser: PaytmBrand: PaytmAgency: Value 360 CommunciationsCountry: India

The Story

Today Paytm has become as synonymous with payments in India as Bisleri was to mineral water, Xerox is to photocopy and Lays is to chips. A year ago however, as other players emerged as mobile wallet companies, Paytm had to be build and establish itself as the mobile payments leader, a visionary of empowering merchants and the pioneer of India's financial revolution. With the continuous PR efforts Paytm emerged as the leader of the financial revolution in India becoming synonymous to the...

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