Campaign details
Agency: Value 360 CommunicationsBrand: Paytm
The Paytm Payment Bank's vision
Paytm Payment Bank was created with an aim to bring half a billion Indians into the mainstream economy.
The bank has been designed to help achieve financial inclusion in the country.
The bank shall ensure all sections of the country; the unserved and the under-served to have access to appropriate and zero cost banking solutions and services.
Objective
- Awareness of the concept and vision of Paytm Payments Bank (PPB).
- Clarity of step by step process of joining the PPB which was termed as 'How To'....