If you ask anyone over the age of 30 in the Czech Republic what Thank You We're Leaving was, the answer will bring back memories from 2010 when Czech hospital doctors protested low wages and unbearable overtimes. The protests led to the resignation of over 4,000 doctors and brought public healthcare to the forefront of everyone's mind. Ewing PR's campaign, which won a GLOBAL SABRE, is still considered by many to be one of the most edgy and successful public affairs campaigns on the Czech market. In 2011, the Doctor's Union and the government signed a memorandum to increase funding...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.