Campaign details
Brand: NGO VidchuiAgency: Gres Todorchuk PR
Challenge
Every 10th person in the world is losing their hearing. There are roughly 3 million Ukrainians with hearing impairments of different degree. 60% of cases of hearing loss can be prevented by prompt diagnosis. But in Ukraine, unlike in Europe, the issue is not much discussed. Because of stigmatization in society, people are ashamed to admit that their hearing is getting worse. Often they don't even realize they have this problem.
"Vidchui" is the only public organization in the country that systematically addresses the concerns of people with...