Netflix: Blood & Water

Netflix, a streaming site, launched its second African series, Blood & Water during the COVID-19 lockdown with a purely digital campaign.

Netflix, the world's leading internet entertainment service, launched its second African original series, Blood & Water, in May 2020, which is a significant milestone for the brand in cementing their commitment and investment in Africa. The entertainment giant wanted to launch the flagship series with a bang, but because of the lockdown, a ‘normal', star-studded affair was out of the question.

Our objectives? Get everyone talking about the young talent and create enough buzz that the series trends online. The team got to work organising Netflix's official Blood & Water YouTube premiere - a first-of-its-kind unveiling of the initial episode...

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