Brief Summary
Mantsinen 300 is the world's largest hydraulic material handling machine. Despite its 380-tonne magnitude, it is the most precise in its size range. In order to communicate this benefit to the business decision makers, we selected a medium every board room has: paintings.
We crafted a brush for the Mantsinen 300. Took three teen artists. Trained them to drive the machine. And gave them a challenge: to express themselves with it.
Our exhibition with 42 paintings broke all previous PR records. We made something the business leaders can't unsee: the crane as precise as an artist's brush.