Campaign details
Advertiser: Myanmar Post and TelecommunicationsBrand: Myanmar Post and TelecomsAgency: Echo MyanmarCountry: Myanmar
In March 2016, Myanma Posts and Telecommunications (MPT), Myanmar's largest telco, contacted Echo after hearing about a CSR campaign we managed on behalf of local conglomerate Kanbawza Group. They wanted us to quote for a press conference around the money they had raised through a vanity number auction.
They raised nearly $200,000 and only knew they wanted to donate it charitably and do one press event around that donation. But Echo at this point was still hungry to make...