Campaign details
Brand: Ministry of Food ProcessingAgency: Burson Cohn Wolf (Genesis Burson-Marsteller)
Situational Analysis
India may be one of the world's fastest growing economies but its post-harvest losses account for USD 13 billion annually, making it one of the most under-developed food processing countries in the world. To reenergize India's food processing sector, Ministry of Food Processing Industries (MoFPI) organized World Food India (WFI), India's first-ever global investor summit in the food processing sector. It wasn't easy getting a "B2B" topic like food processing into mainstream conversation and making WFI stand out from the plethora of government...