Merck Sharp & Dohme: WTF is HPV?

Merck Sharp & Dohme, the multinational pharmaceutical company, ran a multichannel campaign to raise awareness of its HPV vaccine among teens and their parents in Slovakia.

Campaign details

Brand: Merck Sharp & DohmeAgency:

Spring 2018

The vaccination rate against HPV is only 3%. HPV virus causes the second most spread cancer among women - cervical cancer. It can also cause other kinds of cancer, genital warts and other medical problems. It can be largely prevented by vaccination. Why? Slovaks don't know what HPV is or what it causes. The vaccine was not fully reimbursed so not everybody could have afforded it. Strong anti-vax campaigning.

Goal:

  • Make HPV vaccination wanted
  • Educate teenagers and their mothers about HPV.
  • Emphasize that there is a possibility of prevention through...

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