Mars Petcare: Elevating good hygiene and responsible pet ownership to protect during COVID-19

Mars Petcare, a pet food brand, tackled the wave of misinformation around caring for pets in the UK.

The Brief

It goes without saying the COVID-19 pandemic has had a profound impact on every aspect of our daily lives, bringing unprecedented challenges for individuals and society as entire countries have been continually put into lockdown after lockdown across 2020 and beyond. This has been an extremely difficult transition and in the absence of our usual means of social interaction, many of us have looked towards companion animals for support. We all had the same thought - that spending time with a new pet could help provide some much-needed fun, comfort, and companionship amidst the challenges of...

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