Mangaldeep: Infusing spiritual strength to fight the pandemic!

Mangaldeep, an incense stick brand, launched a campaign in India to provide hope, positivity and peace to devotees amid the pandemic by bringing temples to people's homes.

Situation Analysis

Covid-19 pandemic witnessed extreme levels of anxiety among people. It is natural for people to hope and pray during such times of stress and uncertainty. However, with temples closed there was a vacuum for people to seek inner recesses. Mangaldeep, a brand strongly associated with spiritual moments, decided to enable creation of temple experiences at home.

With a rapid surge in Covid cases in the country, people were genuinely worried. People with a religious bent of mind seek spiritual succour at their nearest or most revered temples during troubled phases of their lives. However, the pandemic withdrew this...

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