Situation Analysis
Covid-19 pandemic witnessed extreme levels of anxiety among people. It is natural for people to hope and pray during such times of stress and uncertainty. However, with temples closed there was a vacuum for people to seek inner recesses. Mangaldeep, a brand strongly associated with spiritual moments, decided to enable creation of temple experiences at home.
With a rapid surge in Covid cases in the country, people were genuinely worried. People with a religious bent of mind seek spiritual succour at their nearest or most revered temples during troubled phases of their lives. However, the pandemic withdrew this...