Magic Makers: The Magic Chair

Magic Makers, a non-governmental organisation, launched The Magic Chair campaign in Romania to raise funds for a parents shelter and encourage unity in Romania's society.

Campaign details

Brand: Magic MakersAgency: Jazz Communication and Rogalski Damaschin PR

Romania might not be at war, at least not at a bombing and shooting war, but it's been at an infant and child mortality war for years. Over 80% of children diagnosed with cancer don't have the access to treatment. They come from families with limited financial resources, who cannot afford the costs of transportation and accommodation. This is the main cause for children being diagnosed late, treatments or examinations being postponed or interrupted, dramatically reducing the chances of surviving. Therefore, in Romania, only 50% of...

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