Lynx: Marmite x Lynx – The World's First Social Distancing Deodorant

Marmite, a food spread made from yeast extract, and Lynx, a deodorant brand, partnered to launch the world's first social-distancing deodorant in the UK.

Overview

Two of the UK's most iconic FMCG stalwarts coming together in matrimony during a turbulent summer when many such ceremonies were being postponed was perhaps just the tonic that the country needed to spread a little cheer, one divisive spray at a time. So, how do you marry two cultural icons, Lynx Africa and Marmite, against the cosmic tide of COVID-19 and still get people to notice? We found a way to create a ‘water cooler conversation' at a time when water coolers were out of bounds. 

Ambition & Audience Insight

The beauty personal care category was facing one...

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