- On May Y2020, Libresse released a powerful launch campaign "Liberating Our Periods (月经不隐藏), as a first wave announcement of this new comer to compete in the high-end women hygiene category in China. In the coming quarters (Y2020 Q3 to Y2021 Q1), the brand needs to face more fierce competition in continuous "e-com sales season" in September, November(Double 11 festival) & March (Women's Day).
- The agency was tasked to leverage the huge awareness and resonance from "Liberating Our Periods 1.0", to generate series of product marketing, social endorser marketing & CSR initiatives, in order to drive new user convert....
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