Overview
Australian communities were hit hard by an unfortunate succession of tragedies last year - from crippling droughts, to raging bushfires and ultimately an unprecedented global pandemic.
At a time when charities and community services were needed most, many local volunteer organisations were finding it difficult to secure resources, manpower and critical funding.
LG Electronics' Local Legends program sought to address this important need. It would elevate the profile of community groups around the country through media, social media and online channels.
The aim was to celebrate those that were making a difference in the community and provide them with...