Lay's: Going the Extra Smile

Lay's, a brand of potato chips, sought to give the USA something to smile about during the COVID-19 pandemic when smiles were hard to come by.

Campaign details

Brand: Lay'sAdvertiser: Frito-Lay Agency: Ketchum, The Marketing Arm, OMD

The 2020 Mission

Lay's brand personality is simple: we make products that create small moments of joy. For millions of fans, the trusted red, white, and yellow label is something to smile about.

We started 2020 with a clear mission: spread more joy than ever.

And we were ready for it. New flavors are always a fan favorite, and Lay's was launching three fun additions in January — Lay's Cheddar Jalapeno, Lay's Poppables Sea Salt & Vinegar, and Lay's Kettle Cooked Flamin' Hot. In...

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