Latam Intersect PR: Bora Testar

Latam Intersect PR, a public relations agency, launched a campaign in Brazil to raise awareness of the impact that COVID-19 has had on vulnerable areas and offer them diagnostic tests.

Media Relations

The Bora Testar (Let's Test) Campaign was created and developed by Latam Intersect PR, which teamed up with a partner, Outdoor Social, with its different specialties to carry it out. Designed to bring Covid-19 diagnostic tests to the slums of Brazil and make a picture of the impact of the pandemic in these territories vulnerable to various social conditions, such as difficult access to health care and precarious housing.

Objective:Carry out Covid-19 tests for the 10 largest Brazilian favelas that make up the G-10 Favelas and, through an online platform, conduct a survey to generate information on...

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