Lallemand Animal Nutrition: Bringing the Lallemand Brands Together - and to Life

Lallemand Animal Nutrition, a company that produces microbial strains for animal nutrition, created a unifying brand image, with a focus on performance.

Campaign details

Brand: Lallemand Animal NutritionAdvertiser: LallemandAgency: G&S Business Communications

The goal

An established animal nutrition brand faced an identity crisis.

Lallemand Animal Nutrition has witnessed tremendous growth over the last 20 years, establishing itself as worldwide leader in yeast and bacteria products for livestock producers. However, as its global portfolio grew, a brand identity challenge emerged. Lallemand and G&S set out to create a unified branding architecture that would shatter the mold of agribusiness advertising and breathe new life into a worldwide brand.

Research

Research revealed changes in the market and in perceptions of...

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