KFC Black Fried Day

KFC, a fast food chain, launched a personalised Black Friday campaign, #KFCBlackFriedDay, to increase brand love in South Africa.

Campaign details

Brand: KFC

Intercepting the online Black Friday conversation

  • The truth is, we could do #BlackFriday just like everyone else. We could also give great discounts on great-tasting fried chicken, but honestly, why would we do that when we would rather reward our fans for doing something a little easier and less stressful for Black Friday?
  • To create a breakthrough campaign, we needed to be a brand that listened, a brand that put our consumers' needs at the heart of our brand and to drive real brand love through real-time social listening by letting social-media consumers drive the...

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