Kenya Airways: Rebuilding stakeholders' trust

Kenya Airways, an airline brand, increased brand trust in Kenya by launching a 360-degree campaign that showcased its leadership's transparency and commitment to restructure its business for better financial performance.

Background

Kenya Airways (KQ) has been in operation for over 40 years. As Kenya's national carrier, it has a huge responsibility in shaping Kenya's image and identity. Its vision outlines the opportunity for the airline to not only consider air transportation as the key to opening up intra Africa trade but also, as key to Africa's sustainable development.

Its recent past has however been tainted with controversies relating to financial performance, operational inefficiencies and mismanagement. Despite all these, the airline has evolved to become a major player in the African Aviation sector, however, this evolution has been hampered by the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands