John Deere: The Farm Must Go On

John Deere, an agricultural machinery manufacturer, partnered with non-profit organisation Farm Rescue to raise money to help Farm Rescue gather volunteers to provide assistance to farmers in the USA.

Campaign details

Brand: John DeereAdvertiser: John DeereAgency: Edelman, United Entertainment Group, imre

Challenge & Situational Analysis

COVID Setbacks

Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed harvest can have a cascade of ripple effects across their livelihoods and the food supply chain.

Our non-profit partner, Farm Rescue, supports those facing adversity by allowing them to continue viable farm operations. When COVID-19 hit, we decided to take our support of Farm Rescue to the next level.

The Ask

During the height of COVID-19 in the U.S., many Americans, including...

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