Jake's House: ASD – Rockin' the Spectrum

Jake's House, an autism charity, addressed the issue of loneliness within the autism community in Canada by using the power of music to dispel the misperception that those on the autistic spectrum prefer to keep to themselves and shun the spotlight.

Campaign details

Brand: Jake's HouseAdvertiser: Jake's HouseAgency: Edelman Canada

The Assignment

The Public Health Agency of Canada reports that an estimated one in every 66 children has autism spectrum disorder.1 As a neurological disorder that impacts brain function, autism causes impairments in both communication skills and social interactions, often combined with repetitive behaviours and restricted interests or activities.

To provide much-needed emotional support for those on the autism spectrum and their families, in 2004 Jake's House was born.

A Canadian grassroots charity, Jake's House plays a vital role in driving inclusion...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands