Executive Summary
Jaguar Land Rover briefed W to produce a trade campaign to 'celebrate' International Women in Engineering Day (INWED), however rather than a celebration, we wanted to focus on the small pool of talent. The UK has the lowest number of female engineering professionals in Europe and just 15% of engineering graduates are women. Taking it back even further, we found that the problem starts at a much earlier age as just 20% of physics A-level students are girls. UNESCO blames the global shortage of female STEM professionals on gender bias which begins at primary and secondary school age....