Campaign details
Brand: Jackson Hole Travel & Tourism Board Agency: Exponent PR
Jackson Hole, Wyoming, consists of 97% protected lands, making it a compelling destination for travelers seeking adventure, authenticity and rugged beauty. But with more people visiting than ever before, these fragile landscapes were threatened. The culprit? Instagram geotagging.
Thanks to geotagging, we can easily tell our friends and social followers where we've been. It creates cachet and even a sense of community and connection. But what was once an intimate moment in a remote place of beauty was now being instantly broadcast to millions. Social...