Investing capital to create change: State Street's 'She' gender diversity ETF campaign

State Street, a financial services company, used an integrated communications strategy to launch its new initiative against gender inequality in business in the US.

Campaign details

Advertiser: State StreetBrand: State StreetAgency: OgilvyCountry: United States

Research & insights

Research has shown that gender diversity in the workplace leads to better decision making and delivers stronger corporate results and benefits to the overall economy. In fact, according to an MSCI study, companies with strong female leadership experienced a 36.4 percent increase in return on equity compared to other companies. A McKinsey Global Institute report even found that if women participated in the economy identically to men, it would add up to $28 trillion, or 26 percent, to annual global...

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