International AIDS Society: Profiles in Resilience Poster Series

The International AIDS Society, an association of HIV/AIDS professionals, launched its poster series campaign Profiles in Resilience in the run-up to the AIDS 2020 Conference to showcase the conference's them of resilience.

Campaign details

Brand: International AIDS Society (AIDS 2020)Advertiser: International AIDS Society (AIDS 2020)Agency: W2O

Situation analysis

Challenge/Objective

Drive awareness of the AIDS 2020 event while showcasing the conference theme — resilience. Additionally, showcase the diversity of resiliency across the HIV/AIDS community and celebrate the people behind the movement

Solution

'Profiles in Resilience' — a poster series campaign, was created by pairing activists from around the globe with local Bay Area visual artists. Exceptional works of art were inspired by the work individuals are doing to advance the HIV/AIDS response and are based on interviews conducted...

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