Infiniti: Innovative Launches in a COVID World

Infiniti, the luxury division of automobile brand Nissan, transformed how new-car debuts could be handled virtually and responsibly in a rapidly changing world with its global campaign.

Campaign details

Brand: InfinitiAdvertiser: NissanAgency: Live Nation, imre

Background

The effects of a global pandemic changed nearly every facet of life last year. In business and marketing, "adaptation" and "innovation" were essential tools for success in 2020.

Faced with revealing two new cornerstone products in its portfolio of luxury automobiles sold worldwide, INFINITI and its partners transformed how new-car debuts could be handled virtually and responsibly in a rapidly changing world. Following the formula of auto show debuts, in-person walkarounds, test drives, and face-to-face interviews wouldn't work; INFINITI needed to map its new road for...

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