Campaign details
Brand: InfinitiAdvertiser: NissanAgency: Live Nation, imre
Background
The effects of a global pandemic changed nearly every facet of life last year. In business and marketing, "adaptation" and "innovation" were essential tools for success in 2020.
Faced with revealing two new cornerstone products in its portfolio of luxury automobiles sold worldwide, INFINITI and its partners transformed how new-car debuts could be handled virtually and responsibly in a rapidly changing world. Following the formula of auto show debuts, in-person walkarounds, test drives, and face-to-face interviews wouldn't work; INFINITI needed to map its new road for...