IndiGo: Flying High Despite Cockpit Battle

IndiGo, an Indian airline, created positive conversations around its mission to boost economic growthy by making key press announcements that showcased new partnerships and key milestones.

Situation analysis

IndiGo, the largest airline in India and one of the leading low-cost airlines globally, as per Skytrax, clocked a market share of 49% in India in April 2019, after the grounding of Jet Airways due to poor corporate governance. It had strengthened its lead in the Indian aviation market and had a clear mission to boost economic growth and social cohesion in India. But soon, multiple reports and interviews established sufficiently a dissonance between the two key promoters of the airline on its governance. This shook shareholder, consumer and employee trust, raised serious concerns on the airline's strategic...

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