IKEA: Buy Back Friday

IKEA, a home retail brand, launched a sustainability campaign globally that offered to buy people's unwanted furniture and sell it on at a discount to give it a new lease of life.

Background

Context

Overconsumption is a major contributor to the climate crisis. Our dispose-and-replace mindset regarding everything from food, to fashion, to furniture is having a devastating effect on our planet. Consumption levels are unsustainable, but brands and businesses still need to survive.

Background

IKEA make durable, long-lasting furniture at affordable prices. The company is also deeply focussed on sustainability; a focus which has seen it prioritise recycled and sustainable materials, introduce energy-saving and water-saving solutions for the home and use more plant-based foods into their restaurants, amongst other things. Nevertheless, IKEA's price-point and easy home- assembly means that it is...

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