Campaign details
Brand: Hyatt Hotels CorporationAdvertiser: Global HyattAgency: Zeno Group
Executive Summary
Purpose at the Core
Hyatt first articulated its purpose in 2015, it was well before "purpose" was on every company's radar like it is today. Back then Hyatt knew that it was absolutely critical to articulate a common purpose that all stakeholders could get behind - something that would be at the core of the company, and every major decision made.
While the hospitality industry is known for service, Hyatt focuses on care. Every business decision and investment is evaluated through the lens...