How Slack's AOR runs an email-free PR firm

Rsquared Communication, a strategic communications company, has used Slack to eliminate email and increase account management efficiency.

Campaign details

Advertiser: SlackBrand: SlackAgency: Rsquared CommunciationsCountry: United States

As the first external group to use Slack while it was still in beta, Rsquared Communication has grown up alongside Slack in many ways. Less than a year after we started using Slack, we were working alongside all of our clients in Slack. While we still send email externally to journalists and event organizers, all internal communication, including with clients, has virtually disappeared.

Slack reduces friction around finding information, gives us richer context, and allows us to make quicker and more informed...

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