How SAP Ariba Technology is stomping out modern slavery

SAP Ariba, a software and information technology services company, built more awareness for the issues of modern slavery and human trafficking in the US by publishing an article of an interview with its president, Alex Atzberger.

Campaign details

Advertiser: SAP AribaAgency: PAN Communications

Objectives

  • Demonstrate how SAP Ariba is going beyond typical corporate social responsibility to be a thought leader and technology driver for making the world a better place
  • Showcase how modern slavery and human trafficking within supply chains is sadly thriving, shedding light on the global issue and its impact on humanity
  • Create awareness for how technology can help eradicate modern slavery, specifically demonstrating tools companies can use to detect and eliminate risks of slave labor within their own supply chains

Summary and results

  • SAP Ariba has long been outspoken about...

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