Introducing Ghana's First and Favourite #VirtualInsurer
During a raging pandemic, in a country with less than 1% insurance penetration, Hollard Insurance Ghana caused a stir with the launch of Ghana's first and by far, favourite virtual insurer. The chatbot was part of the company's purpose-driven goal to make insurance more accessible to Ghanaians.
The innovative product, called Hollard ChatInsure, is currently hosted on WhatsApp by an Artificial Intelligence (AI) chatbot fondly 'Araba Hollard'. Araba (popular Akan name) is the first virtual insurer in the country, offering end-to- end insurance services within the messaging application and without human intervention. Users simply...