HMD and Nokia Mobile: HMD Media Relations

HMD Global, a telecommunications company, launched product giveaways and secured Nokia phone reviews from key ambassadors to raise its brand image in South Africa.

FleishmanHillard was tasked to profile a range of new Nokia devices and raise the brand image of HMD Global, the home of Nokia phones within South Africa through profiling HMD Nokia ambassadors who were used to convey HMD's campaign message and tagline 'Waya Waya, meaning "it goes on and on". This message embodies the brand essence that speaks to the durability, never give up attitude and trust consumers have in Nokia phones. Our results show that we engaged and secured over 300 pieces of media coverage, reaching an audience of over 69 million people across print, broadcast and online channels....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands