Harpic: Banega Swasth India, from Swachh to Swasth

Dettol, a brand of cleaning supplies and disinfectant, increased school attendance among children in India by launching a hygiene curriculum that teaches them healthy habits from a young age.

Objective

Globally 2.4 billion people live without access to basic sanitation and hygiene practices. More than 750 million of them are living in India of which 80% live in rural areas. Over 120,000 children under the age of five die from diarrhoea and respiratory infections annually, making these the number one cause for child deaths. Lack of sanitation deters economic growth with losses mainly driven by premature deaths, cost of health care and lost time in finding access to sanitation facilities.

After five successful years of Dettol Banega Swachh India, the campaign wanted to expand its reach to include another...

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