Background
Halo Heritage are the leading creators of luxurious natural hair care and fine fragrances crafted for the modern African woman. While luxury and black excellence form part of the ethos of the Halo Heritage brand, eco-conscious beauty is also top of mind. Halo Heritage seeks to redefine clean beauty in South Africa by bringing it into the mainstream in ways never done before.
In September 2020, Eclipse Communications was tasked with conceptualising and executing a 360-degree campaign for Halo Heritage to launch the Boity Collection. The collection comprised high-end, eco-friendly beauty products including the Boity Pink Sapphire Eau de...